Worldview Stanford
Course Content

As a founding team member of Worldview Stanford, a blended-learning exec ed offering, I defined the brand look and feel and applied it to every touchpoint, including the PDF educational content. Brand principles included an emphasis on the big picture, a high-touch boutique experience, a spirit of fun and delight, and a celebration of learning as a means of exploration and discovery. Visual cues leveraged to reflect the principles included textured learning surfaces, nostalgic flourishes like spirograph patterns, and the juxtaposition of historical line illustrations and retro characters with modern graphic icons.